personal branding

How to keep your email protected when companies don’t

I got several emails today informing me that several corporations entrusted my data to a contractor with sub par security, my email was compromised, and that they “seriously regret that this incident occurred.” (Hey, Target: nice non-apology. You have the final responsibility to your customers, even when your contractors fuck up.)

Right now, many are fuming over the fact that the spamonauts now have their emails on a “confirmed live and breathing people who need weight loss and boner pills” list. And it will happen again. It’s simply impossible to ensure total privacy of your personally identifiable information.

But me? I just laughed, hit a few buttons in my mail client, and knew I’d never have to worry about some retailer’s mistake. I have a system that over many years has saved me from people who mismanage my identity –and even given me proof positive of the responsible party.
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If you’re a personal branding/social web nerd like me, you will greatly enjoy “The Myth of the Personal Brand,” a guest post on Redhead Writing by Aaron Templer. It raises some interesting questions about the very idea of branding real people instead of companies, and a lot of the commenters bring up really good points as well. (I only recently discovered Redhead Writing and have since encountered quite a few excellent online strategy articles. Highly recommended.)