I missed this last week: PicPlz is barely live as a service, and it’s already been spun off in a cash deal so its makers can be done with it.

These little mobile apps combine convenience with effortless social interaction, but the final loyalty isn’t to the user. I’m hoping that the social sharing experience for stuff like this becomes less dependent on proprietary services that try to own the social interaction. In the meantime, I’ll be trying to find more effective ways of recreating these rich experiences on platforms that let me own and control my content.