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WikiLeaks needs to clean up their public face.

I really believe in WikiLeaks’ cause. It’s a kind of journalism that wasn’t possible with older communications media, and as such is definitely forcing us to reconsider our values when it comes to reporting, openness, bias, source reliability, censorship, confidential sources, and more. I’m convinced that it will serve as a great benefit to democracy.

It’s also under plenty of threats from those whose power is threatened by WikiLeaks. It’s still a budding tool, and has yet to become a major journalistic establishment with its own protections and stability. Powers are certainly working to compromise it before it can attain such success. They’ll go after anything they can in order to interrupt WikiLeaks’ operations or tarnish their reputation. In the meantime, WikiLeaks publicly spouts tons of arrogant, self-congratulatory, and tactless content online, instead of protecting their own reputation with an air of professionalism.

A few bits from their Twitter feed that keep setting me off:

US media end times: Boston journalism Prof. (former Pentagon hack) calls for WL prosecution (FOX, video) http://is.gd/gGPLU

Calling anyone a hack is not Journalism.

NYT ran a tabloid profile on WL trying to “balance” itself. Case study in bad journalism. Wrong from top to bottom.

Ethics101 for mainstream media: Ask not what llegal & illegal but what is moral & immoral. Recall that slavery was once legal.

WikiLeaks apparently thinks that not only should the media be judging morals, but that they’re in a position to lecture their peers on it!

If any publication says anything about us, unsourced, you can be pretty much bet that it is a falsification.

I don’t even need to point out the irony in WikiLeaks telling others not to trust unsourced claims.

I feel like WikiLeaks risks sabotaging its own cause by its lack of PR tact. I am not at all surprised that so much of the media is criticizing WikiLeaks. Hey, guys, other people want to smear you, yes, but you need to stop inviting it with your own tactless behavior.