If you’re a personal branding/social web nerd like me, you will greatly enjoy “The Myth of the Personal Brand,” a guest post on Redhead Writing by Aaron Templer. It raises some interesting questions about the very idea of branding real people instead of companies, and a lot of the commenters bring up really good points as well. (I only recently discovered Redhead Writing and have since encountered quite a few excellent online strategy articles. Highly recommended.)