Zeke Weeks

Zeke Weeks

Web Developer & Consultant


  • Blazing Wheel (My company)
  • GitHub
  • LinkedIn
  • Drupal.org
  • ContactMy preferred methods of interaction with the general public are through my Twitter or Google+ accounts. I love talking with folks in the tech community, brainstorming, debating, the works, and that’s where the conversation is richest. My instant messaging (Google Talk/AIM/MSN/Skype) and email addresses are made available on a need-to-know basis, and may be requested through the above public channels. At home, I’m in the Mountain Time Zone, and observe Daylight Savings Time. (Click here to see the local time.) If you need to reach me privately, you can do so through this form, which goes directly to my personal email account. Please respectfully consider that this form often contacts me while I’m with loved ones or getting some R & R; I cannot guarantee a response to every message.


Attention to detail: New Belgium

image

This tickles my design sensibilities: Fort Collins hometown hero New Belgium Brewing rolled out a new set of labels for their product line. I’m torn on the redesign overall, mainly because I’m sentimental about the old artwork. (Though I appreciate how the new ones verge on Dharma Project packaging!)

But it took me longer to notice something more subtle about the redesign: at least with their Mothership Wit organic wheat beer, the label color pretty much exactly matches the color of the brew itself!

(It probably took me so long to realize this because it took 90 degree heat to get me to buy yellow beer.)

June 10, 2010
beer, Design, mothership wit, New Belgium, packaging
business, Design, Featured

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