Attention to detail: New Belgium


This tickles my design sensibilities: Fort Collins hometown hero¬†New Belgium Brewing rolled out a new set of labels for their product line. I’m torn on the redesign overall, mainly because I’m sentimental about the old artwork. (Though I appreciate how the new ones verge on Dharma Project packaging!)

But it took me longer to notice something more subtle about the redesign: at least with their Mothership Wit organic wheat beer, the label color pretty much exactly matches the color of the brew itself!

(It probably took me so long to realize this because it took 90 degree heat to get me to buy yellow beer.)